June 16, 2010
Nate Siebens, Contributing Writer
DAYTONA BEACH, Fla. - Two brands renowned for performance and quality will be closely associated at two upcoming GRAND-AM event weekends: ESCORT Inc. and Porsche Club of America (PCA).
ESCORT, the leading manufacturer of premium automotive accessories, will sponsor the PCA car corrals at Mid-Ohio Sports Car Course (June 18-19) and New Jersey Motorsports Park (July 18-20).
As part of its sponsorship, ESCORT will offer product giveaways to members and engage fans with advertisements in GRAND-AM race broadcasts on Motor Racing Network. ESCORT will also be featured in advertisements on GRAND-AM.com, GRAND-AM's Inside Line newsletter and in event spotters' guides.
"ESCORT Inc. is proud to team up with GRAND-AM and the Porsche Club of America to be a primary sponsor of the PCA corral at GRAND-AM races," said Dave Smidebush, Vice President of Marketing for ESCORT. "Being associated with great automotive and racing brands gives ESCORT another opportunity to showcase how consumers can ‘Drive Smarter' with our premium automotive accessories, such as the ESCORT, PASSPORT, SOLO, Vector and BELTRONICS brands."
PCA Car Corrals at both Mid-Ohio and New Jersey are expected to be jam-packed with enthusiasts of the legendary German marque.
"ESCORT definitely chose two great events to sponsor Porsche Car Corrals," said GRAND-AM Vice President of Marketing and Communications Kevin Hindson. "Mid-Ohio has some of the most loyal race fans anywhere, which ESCORT undoubtedly recognizes since the company's headquarters aren't far away in West Chester, Ohio.
"In just a few short years, New Jersey Motorsports Park has established itself as a favorite venue for car clubs, and the Porsche Club of America is certainly no exception. We foresee this as the start of a great relationship between GRAND-AM, ESCORT and PCA."
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